Partners in Excellence

JANUARY 12, 2022

Everything in marketing and sales is about “the algorithm.” ” Each of us is a critical part of algorithm’s–actually we are probably critical parts of hundreds to thousands of algorithms, since each is optimized for different purposes. This is not a new occurrence.

Ideal Customer Profile 73

Ideal Customer Profile LinkedIn Revelation Survey 73

Partners in Excellence

FEBRUARY 8, 2022

False Choices The Algorithm Conundrum Survey Fatigue And Customer Experience. False Choices The Algorithm Conundrum Survey Fatigue And Customer Experience. LinkedIn is filled with surveys about, “What is the highest priority focus for [Fill In Your Favorite Role]?” We have to do the whole job.

Survey 93

Survey Hiring Territories Incentives 93

BuzzBoard

SEPTEMBER 22, 2023

In a world driven by data, algorithms, and artificial intelligence, we find ourselves at the precipice of marketing’s most exciting frontier: AI marketing. At its core, AI marketing leverages advanced algorithms, machine learning, and data analytics to enhance every facet of your marketing efforts.

Marketing 59

Marketing Face-to-face Lead Rank Campaigns 59

Zoominfo

OCTOBER 15, 2020

Last November, I spent a weekend with our executive team brainstorming the biggest and most exciting opportunities for our growth in 2020 and beyond. We invited a trusted outsider—an expert on the sales and marketing technology landscape—to join us and share a unique perspective. The Leader in Buyer Intent. Not good enough.

Intent Signal 246

Intent Signal Intent Data Intent Buyer Intent 246

Sales Hacker

NOVEMBER 21, 2019

Companies that prepare for and embrace the changes AI brings will thrive. Those that don’t — won’t. It’s as simple as that. Sales is traditionally a people-to-people business, but technologies like artificial intelligence are making expert sellers rethink the balance between human and machine. Let’s find out. The need for automation in sales.

Ideal Customer Profile 83

Ideal Customer Profile How To Churn Face-to-face 83