Zoominfo

JUNE 6, 2019

36% of companies have created shorter sales cycles using personas. It is more effective to target cold leads with persona-based content than targeting warm leads without using persona-based content (58% versus 45%). We’ve covered this topic at length, so we won’t bore you with the details.

B2B 100

B2B Top of Funnel Buyer Persona Prospecting 100

SugarCRM

NOVEMBER 1, 2022

This shift has pushed companies to embrace new selling models, such as product-led growth, in response to that—a topic we actually dove into today. Many companies have successfully moved from high-touch and high-friction sales models to a product-led approach. Want to learn more about how you can seamlessly make the switch?

B2B 49

B2B Software Software Up-Sell 49

Zoominfo

JUNE 6, 2019

36% of companies have created shorter sales cycles using personas. It is more effective to target cold leads with persona-based content than targeting warm leads without using persona-based content (58% versus 45%). We’ve covered this topic at length, so we won’t bore you with the details.

B2B 212

B2B Buyer Persona Top of Funnel Prospecting 212

Sales Hacker

MAY 20, 2019

Sam Jacobs : Hey everybody, welcome to the Sales Hacker Podcast. Jake Dunlap is the founder and owner of Skaled , which is one of the leading sales technology consulting companies in North America. Jake Dunlap : Marketing looks at technology as a strategic investment that’s an absolute must.

Scale 62

Scale Intent Data Outsourcing Services Direct Mail 62

Sales Hacker

MAY 20, 2019

Sam Jacobs : Hey everybody, welcome to the Sales Hacker Podcast. Jake Dunlap is the founder and owner of Skaled , which is one of the leading sales technology consulting companies in North America. Jake Dunlap : Marketing looks at technology as a strategic investment that’s an absolute must.

Scale 49

Scale Intent Data Outsourcing Services Direct Mail 49