SBI Growth

JANUARY 31, 2013

The CMO world of multiple channels, social media, content marketing, demand generation, and lead development extends the importance of messaging to a much broader scale. I have long been an advocate of qualitative buyer research to uncover insights that can shape strategy. Gaining insight is serious business.

Buyer Persona 330

Buyer Persona Demand Generation Agencies Customer Scale 330

The ROI Guy

OCTOBER 22, 2010

Friday, October 22, 2010 Tech Marketers May Need to Rethink Budgets for 2011 according to new Harte-Hanks research Technology marketers are challenged today with handling proliferating marketing channels to reach and engage more overloaded, skeptical and frugal buyers than ever before.

Harte Hanks 45

Harte Hanks ROI Marketing Social Media 45

The ROI Guy

OCTOBER 11, 2010

According to research from IDC and Forrester, marketing spending is anticipated to increase between 3 to 5% for 2011. In the current environment, marketers are still being asked to do-more-with-less, driving a significant change in strategies, campaigns and go-to-market channels. For marketers, the news is good overall.

Marketing 40

Marketing Lead Rank Lead Scoring Advertising 40

The ROI Guy

NOVEMBER 4, 2010

In this session we discussed some important value selling and content marketing research for technology marketers, much of which extends to other B2B segments, with trends and advice you need to excel in 2011. In this blog post, I present a few of the key research metrics and advice.

ROI 45

ROI Buyer Buying Cycle Social Media 45

The ROI Guy

MAY 4, 2006

But these growth figures are still a far cry from the pre-bubble burst years of 1999 through 2001, where double digit growth was the norm. for 2005 – this according to Forrester latest research. Compared to 2002 where growth was a dismal -31% for system vendors and -18% for service providers, these are happy days.

Marketing 40

Marketing Vendor ROI Survey 40

Hubspot Sales

MAY 22, 2018

Think through these big questions and outline them before you dive in to the nitty-gritty of your business plan research. Include both an analysis of research that others have done, as well as primary research that you've collected yourself -- whether by customer surveys, interviews, or other methods. Keep it short.

Top of Funnel 145

Top of Funnel How To Hiring Buyer Persona 145