SBI Growth

JANUARY 31, 2013

I have long been an advocate of qualitative buyer research to uncover insights that can shape strategy. What was true when I first founded buyer persona development back in 2001 is still true today – buyer personas not grounded in buyer research and insights are useless. Gaining insight is serious business.

Buyer Persona 330

Buyer Persona Demand Generation Agencies Customer Scale 330

LeadFuze

AUGUST 5, 2021

A former economist, Heather traded the world of academia and research for tech startups in 2012 after moving back to the Bay Area after completing economic development projects in Egypt. Blogger Blurb: The team at InsightSquared deliver quality, research backed posts which are ideal for sales team leaders that need to improve sales velocity.

Top of Funnel 98

Top of Funnel Hiring Lead Rank Retail 98

The ROI Guy

OCTOBER 22, 2010

Friday, October 22, 2010 Tech Marketers May Need to Rethink Budgets for 2011 according to new Harte-Hanks research Technology marketers are challenged today with handling proliferating marketing channels to reach and engage more overloaded, skeptical and frugal buyers than ever before.

Harte Hanks 45

Harte Hanks ROI Marketing Social Media 45

The ROI Guy

OCTOBER 11, 2010

According to research from IDC and Forrester, marketing spending is anticipated to increase between 3 to 5% for 2011. Every year, around Halloween, organizations meet to begin the battle for budget allocations for the New Year. For marketers, the news is good overall. co-registration, email list purchases, etc.)

Marketing 40

Marketing Lead Rank Lead Scoring Advertising 40

The ROI Guy

NOVEMBER 4, 2010

In this session we discussed some important value selling and content marketing research for technology marketers, much of which extends to other B2B segments, with trends and advice you need to excel in 2011. In this blog post, I present a few of the key research metrics and advice.

ROI 45

ROI Buyer Buying Cycle Social Media 45

The ROI Guy

MAY 4, 2006

But these growth figures are still a far cry from the pre-bubble burst years of 1999 through 2001, where double digit growth was the norm. for 2005 – this according to Forrester latest research. Compared to 2002 where growth was a dismal -31% for system vendors and -18% for service providers, these are happy days.

Marketing 40

Marketing Vendor ROI Survey 40

Zoominfo

JUNE 10, 2019

Through years of experience and vast amounts of research, they’ve become the best at what they do. Having founded CMI, Joe has established himself as the top authority on effective content creation and brand storytelling – in fact, he’s responsible for coining the term “content marketing” way back in 2001.

Influencer 222

Influencer B2B Marketing Social Media 222