The ROI Guy

MAY 6, 2010

. “Leading B2B solution providers recognize that old sales and marketing techniques must evolve to meet these new economic buyer demands, and as a result, they are recognizing the need to connect and sell to economic buyers with Alinean -developed assessment, ROI and TCO demand-generation and sales enablement tools.&#

ROI 40

ROI B2B Demand Generation Agencies Hiring 40

The ROI Guy

JANUARY 17, 2011

It is best to look at what tools are needed to address each stage in the buying lifecycle, and have tools specifically designed to help move the decision making from initial engagement to delivery. However, it is getting harder to connect and engage effectively with these overloaded, skeptical and frugal executives.

ROI 45

ROI Lead Rank Lead Scoring Tools 45

The ROI Guy

MAY 4, 2006

But these growth figures are still a far cry from the pre-bubble burst years of 1999 through 2001, where double digit growth was the norm. A recent IDG/CXO media survey indicated that business and IT executives where making most of the buying decisions - including defining requirements, specifying brands and ultimately approving the purchase.

Marketing 40

Marketing Vendor ROI Survey 40

Hubspot Sales

MAY 22, 2018

Laurie Snyder will fill this general management position. She will be receiving an MBA from the University of Notre Dame in May 2001. Marketing Plan: A Blueprint for Start-Ups - A 20-page guide that covers how to build a sales and marketing machine, which demand generation activities with the biggest return on investment, and more.

Top of Funnel 145

Top of Funnel How To Hiring Buyer Persona 145