How Marketing Fails by Failing to Market Itself
SBI Growth
NOVEMBER 24, 2013
True Story – How I learned to execute Sales Enablement on a field ride in 2001. In 2001 I was an Account Supervisor at VML, a marketing agency. He was an enterprise rep who knew how to reach the C-Level suite of decision makers. We get frustrated that we have to ‘sell’ them. His name was Chad.
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