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Ch-Ch-Ch-Changes!

Braveheart Sales

It was already tough to do this in some large cities due to security measures that were enacted in 2001, such as guards, visitor monitoring, etc. Let me explain each one: Reaching Decision Makers is ever more important and is critical to future sales success. I’m referring to the tools from Objective Management Group.

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Tale of B2B Mobile Websites – Webinar Platforms

Score More Sales

We know that according to eMarketer, “more than 59% of B2B purchase decision makers and influencers use their smart phones to gather information when purchasing products or services”. I did an unscientific survey of webinar tool sites as if I was evaluating and making a purchase from my smart phone. No more 2001 stuff, please.

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CFO is Now Top IT Decision Maker, making Value Sales / Marketing More Important Than Ever

The ROI Guy

According to a new Gartner and Financial Executives Research Foundation research survey, the CFO is becoming the top IT decision maker in many organizations, with: over 75 percent indicating significant decision making involvement, and 41 percent indicate being the main decision maker for IT investments.

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What do Myth Busters, B2B Sales Reps and Real Estate Agents Have in Common?

The ROI Guy

In fact so many tools are available that many ask, why use a real estate agent, and why do agents even still exist? Despite these advances, not only does the real estate agent exist, but they appear to be more engaged than ever, with 89 percent of buyers retaining an agent, up from 69 percent in 2001.

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Tom Pisello: The ROI Guy: Value Selling Tools and the Buying Lifecycle

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

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Death of the B2B Sales Rep? An Interview with the Sales Enablement Lab

The ROI Guy

So with these advanced tools and amazing information, why do agents even still exist? Despite these advances, not only does the real estate agent exist, they appear to be more engaged than ever, with an article in the Washington Post highlighting that today, 89 percent of buyers retained an agent, up from 69 percent in 2001.

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Tom Pisello: The ROI Guy: Tech Marketers May Need to Rethink.

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. people on average, and in the evaluation of particular solutions, at 4.3