2001 Decision Maker Marketing Tools 
Braveheart Sales
APRIL 20, 2021
It was already tough to do this in some large cities due to security measures that were enacted in 2001, such as guards, visitor monitoring, etc. Let me explain each one: Reaching Decision Makers is ever more important and is critical to future sales success. I’m referring to the tools from Objective Management Group.
Score More Sales
AUGUST 28, 2014
We know that according to eMarketer, “more than 59% of B2B purchase decision makers and influencers use their smart phones to gather information when purchasing products or services”. I did an unscientific survey of webinar tool sites as if I was evaluating and making a purchase from my smart phone. No more 2001 stuff, please.
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The ROI Guy
MAY 3, 2010
According to a new Gartner and Financial Executives Research Foundation research survey, the CFO is becoming the top IT decision maker in many organizations, with: over 75 percent indicating significant decision making involvement, and 41 percent indicate being the main decision maker for IT investments.
The ROI Guy
JUNE 11, 2015
SiriusDecisions pointed to comprehensive research of over 1,000 sales and marketing leaders, clearly indicating that these findings were just not true. In fact so many tools are available that many ask, why use a real estate agent, and why do agents even still exist? So did SiriusDecisions find similarities in regards to B2B reps?
The ROI Guy
OCTOBER 22, 2010
Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. people on average, and in the evaluation of particular solutions, at 4.3
The ROI Guy
JANUARY 17, 2011
Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.
The ROI Guy
JULY 23, 2015
In fact, the highest level of engagement with sales reps occurred during the education phase of the buyer’s journey, the first decision gate in the purchasing decision process. If you look at several B2B markets, several commodity sales careers were completely rocked by the explosion of on-line resources, apps and ecommerce.
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