6 Ways to Generate Urgency in B2B Sales
Janek Performance Group
AUGUST 23, 2023
Yet, according to HubSpot Research, 42 percent of sellers struggle establishing urgency. It was instrumental in Kahneman winning the 2002 Nobel Prize in Economics. Special discounts, one-time-offers, and other time-sensitive promotions can be great incentives to create urgency. Of course, all buyers assess needs differently.
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