The ROI Guy

MAY 4, 2006

For historical perspective, in 2005 technology marketing spending was up 6.4%, in 2004 spending was up 5.8%, while in 2003, tech marketing spending was down 1.7%. In these campaigns a particular portion of the site is beefed up with effective value-oriented content – but the entire experience / site is not value oriented.

Marketing 40

Marketing Vendor ROI Survey 40

The ROI Guy

APRIL 21, 2010

In 2009, Alinean and IDC updated annual research conducted since 2003 on the ROI from implementing business value tools. For demand-gen marketing campaigns, compelling value oriented interactive tools is an absolute requirement for today’s frugal and skeptical IT buyers.

ROI 40

ROI Campaigns Lead Rank Lead Scoring 40

Sales Hacker Training

NOVEMBER 21, 2022

There are plenty of sales prospecting tools and sales management software to help automate your manual tasks while personalizing your outreach. RollWorks RollWorks combines B2B lead generation with outbound sales communication to identify, engage and convert leads, at scale.

Sales Tools 52

Sales Tools Tools Ideal Customer Profile Lead Rank 52