Zoominfo

MAY 19, 2020

There is a lot to unpack here, but let me start by making clear that if all cold emails were illegal, we wouldn’t be driving successful email marketing campaigns for thousands of companies worldwide. If you are emailing more than a handful of prospects, you will likely need a marketing or sales automation tool to track these unsubscribes.

Guidelines 317

Guidelines ACT Campaigns Pharmaceuticals 317

Zoominfo

MAY 19, 2020

There is a lot to unpack here, but let me start by making clear that if all cold emails were illegal, we wouldn’t be driving successful email marketing campaigns for thousands of companies worldwide. If you are emailing more than a handful of prospects, you will likely need a marketing or sales automation tool to track these unsubscribes.

Guidelines 182

Guidelines ACT Campaigns Scale 182

Sales and Marketing Management

SEPTEMBER 14, 2017

Even if you’re going after a few standouts, the cost and manpower to execute such a high-touch campaign could put an entire business at risk if the sale doesn’t pan out. Sure, you may need to make a few tweaks here and there depending on the prospect, but most of a campaign remains intact. In the Event of….

Account Based Marketing 168

Account Based Marketing Jigsaw Campaigns Account 168

Pointclear

AUGUST 8, 2011

Jim Lenskold is President of Lenskold Group and author of Marketing ROI, The Path to Campaign, Customer and Corporate Profitability (McGraw Hill, 2003). Jim has published articles and presented internationally on the topics of marketing ROI, marketing strategies and business growth strategies.

Lead Generation 200

Lead Generation Marketing Qualified Lead Lead Rank Sales Qualified Lead 200

Pointclear

AUGUST 18, 2016

In 2003, Bev Burgess , SVP ITSMA Europe, was the host of a get-together in London. They discussed an intriguing idea – creating campaigns specifically tailored toward individual accounts. There is a back story to the development of the process called Account Based Marketing and that story was published in this blog by LeanData, Inc.:

Account Based Marketing 100

Account Based Marketing Marketing Lead Rank Lead Scoring 100

The ROI Guy

MAY 4, 2006

For historical perspective, in 2005 technology marketing spending was up 6.4%, in 2004 spending was up 5.8%, while in 2003, tech marketing spending was down 1.7%. In these campaigns a particular portion of the site is beefed up with effective value-oriented content – but the entire experience / site is not value oriented.

Marketing 40

Marketing Vendor ROI Survey 40

The ROI Guy

APRIL 21, 2010

In 2009, Alinean and IDC updated annual research conducted since 2003 on the ROI from implementing business value tools. For demand-gen marketing campaigns, compelling value oriented interactive tools is an absolute requirement for today’s frugal and skeptical IT buyers. in incremental benefits. •

ROI 40

ROI Campaigns Lead Rank Lead Scoring 40