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Tom Pisello: The ROI Guy: Tech Marketers May Need to Rethink.

The ROI Guy

Friday, October 22, 2010 Tech Marketers May Need to Rethink Budgets for 2011 according to new Harte-Hanks research Technology marketers are challenged today with handling proliferating marketing channels to reach and engage more overloaded, skeptical and frugal buyers than ever before. Powered by Blogger.

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Tom Pisello: The ROI Guy: How TCO is a common sense sales and.

The ROI Guy

To be competitive in this tough economic environment, it is vital that that marketing arms sales professionals, consultants and channel partners with the automated tools in order to help buyers quantify TCO advantages. SOA - What to do next to maximize ROI? Posted by Tom Pisello at 1:36 PM Email This BlogThis!

ROI 40
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Don't "create" content — "produce" it

Close.io

This ain’t 2005. Thankfully, though, the silver lining is that a production workflow like this can actually help you maximize the ROI on each piece produced, while limiting wasted time from any one person involved. They’re maximizing outputs while minimizing inputs. Fewer than ten shares and zero links! They need less.

Lead Rank 101
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Tom Pisello: The ROI Guy: The IT Hierarchy of Needs: Categorizing.

The ROI Guy

Wednesday, December 14, 2005 The IT Hierarchy of Needs: Categorizing IT Projects for Success The book written by Nicholas Carr, “Does IT Matter,&# continues to stir debate with various pundits, and certainly remains a hot topic in recent budget planning meetings between the CIO and Cx-level executives.

ROI 40
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Overloaded And Overwhelmed

Partners in Excellence

An ever increasing number of channels conspire to interrupt us, each demanding attention, or at least distracting us enough to decide whether they merit attention. At the same time, these open offices maximize the potential for active and passive interruption and distraction. Technology, offers us the potential of simplifying this.