6 Mistakes to Avoid in Your Inbound Lead Follow-Up
Sales Hacker
MAY 21, 2020
to entice the prospect, but the prospect makes the first move. Although an inbound lead generation strategy isn’t new news (Hubspot’s co-founder and CEO, Brian Halligan, coined the term over a decade ago in 2006), this prospect-initiated approach has blurred the lines between sales and marketing.
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