Remove 2006 Remove Channels Remove Retention Remove Sales
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CMO: Is Your 2014 Marketing Plan Obsolete?

SBI Growth

The average tenure of CMO’s has doubled since 2006. Retention campaigns focused on reducing churn in the existing customer base. Acquire campaigns focused on new logo acquisition within a specific vertical, channel or region. When you apply this approach to affiliates, partners or your sales channel the same concepts apply.

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[VIDEO] Whiteboard Wednesday: Increase Retention in Sales – with Data (Steve Waters)

DiscoverOrg Sales

Welcome to another Whiteboard Wednesday, hosted by Steve Waters , DiscoverOrg’s Director of Sales. I want to talk about how to improve morale on the team over time by enabling them with great data and helping sales leaders invest in their team’s success. Morale is the best indicator of retention on a sales team.

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