2010 Direct Mail Marketing Telemarketing 
Pointclear
JANUARY 26, 2012
Ruth is also author of Maximizing Lead Generation: The Complete Guide for B2B Marketers. But what are the most effective outbound marketing channels for kicking off a business relationship? That compares to $7 billion spent on direct mail and $4.5 billion on search marketing for the same purpose.
Sales Training Advice
JULY 14, 2010
Do you sound like a radio ad or a telemarketer? Relying on feature-and-benefits marketing without proof. Effective marketing should emphasize the results you can achieve for a prospect. Also, position yourself uniquely in the market so you have less direct competition.
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