No More Cold Calling

JUNE 28, 2012

World”—that’s how I met Todd McCormick at the Fall 2011 Sales 2.0 Social media, blogs, pay-per-click advertising, and SEO are all excellent strategies for attracting prospects when they’re still in the research stage, before a sales rep has gotten involved in their buying process. Face to Face in a Sales 2.0 conference.

Social Media 267

Social Media InsideView Cold Calling Customer 267

Pointclear

DECEMBER 8, 2011

Chris Selland is CMO at Terametric , a company focused on maximizing marketing ROI by helping marketers capture and measure all their channel marketing data. Chris originally published this post on November 14, 2011, and it is republished here with his permission. As I chimed in on a Focus Q&A recently.

ROI 178

ROI Demand Generation Agencies Salary Demand Generation 178

Delicious Sales

MAY 2, 2012

Tools (2872). Channels (799). Advertising (694). MORE >> Tools. Advertising (694). 2011 (3304). Topics Major Topics. Sales (12918). Marketing (6398). Training (4995). Prospecting (4539). Sales Management (2614). Software (1035). Customer Service (995). Inside Sales (849). Selling Skills (528).

Lead Rank 99

Lead Rank Leads360 Lead Scoring Top of Funnel 99

The ROI Guy

OCTOBER 22, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Harte Hanks 45

Harte Hanks ROI Marketing Social Media 45

The ROI Guy

NOVEMBER 4, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. In this blog post, I present a few of the key research metrics and advice.

ROI 45

ROI Buyer Buying Cycle Social Media 45

The ROI Guy

OCTOBER 11, 2010

According to research from IDC and Forrester, marketing spending is anticipated to increase between 3 to 5% for 2011. This represents substantial growth when compared to 2009 cut-backs; however, even with the 2010/2011 snap-back in spending, most marketing budgets will remain below pre-recession levels.

Marketing 40

Marketing Lead Rank Lead Scoring Advertising 40

Connext Digital

AUGUST 29, 2019

Digital Advertising – 63% of consumers said that they are annoyed when brands send out generic messages repeatedly. Making use of metrics and utilizing web analytics tools will help you understand the interests and behaviors of your consumers. . Netflix is a great example of how analytics is used to improve targeted advertising.

Data 58

Data Company Strategy Buyer Persona 58