Is It Time for B2B Sales Teams to Ignore Speed-to-Lead?
Chili Piper
NOVEMBER 21, 2018
First, it was published in 2011. Do you realize how much has changed since 2011? The first challenge is the numerous communication channels your buyers can use to request a demo or contact sales. All of these channels make it much more difficult to measure speed-to-lead and understand how fast your reps are responding to leads.
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