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44 Important Marketing Productivity Statistics

Zoominfo

billion worldwide in 2019, up from $2 billion in 2012 ( source ). According to research by Adobe Digital Insights (ADI), the impact of automation and robots are top-of-mind, but, contrary to popular belief, most people are talking about how robots are helping them do their work, rather than taking away jobs. It’s expected to reach $6.5

Marketing 160
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The Proven Process for Developing a Go-to-Market Strategy [+Templates]

Hubspot Sales

Platforms like Dealfront allow you to pull from four layers of data, enabling you to target your ideal customer, track visitor behavior, reach out to leads, and promote your company with the help of B2B display advertising. Research each role to get a general sense of what they do, their goals, and their pain points.

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5 Must-Follow B2B Marketing Influencers

Zoominfo

But, unlike the B2C market, it’s not always easy to identify the thought leaders with the most social pull within the B2B community. Through years of experience and vast amounts of research, they’ve become the best at what they do. In the age of social media, influencer marketing has become wildly popular—even among B2B organizations.

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Best Sales Blogs: The Ultimate List of 55+ (Recently Updated!)

LeadFuze

A former economist, Heather traded the world of academia and research for tech startups in 2012 after moving back to the Bay Area after completing economic development projects in Egypt. Excellently researched with graphs, infographics and highly useable content. Research Reveals Why Salespeople Lose Deals. Sales Engine.