Pointclear

APRIL 17, 2012

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. Sales and marketing operate on different frequencies. Sales isn’t into sharing data. Marketing’s plate is full.

Lead Generation 172

Lead Generation Sales Qualified Lead Leads Marketing Qualified Lead 172

Pointclear

MARCH 6, 2012

According to a recent CSOinsights 2012 Sales Performance Optimization survey, a mere 11% of sales people have a strong understanding of their customers’ buying process. If there’s one persistent thorn in the side of many B2B organizations, it’s failure to align sales and marketing. of pipeline to 13.2%

Influencer 162

Influencer Buyer Persona Lead Rank Case Study 162

Pointclear

MAY 10, 2012

He is former editor-in-chief of Sales & Marketing Management magazine, and has written for Architectural Record, Inc. That is, continuing to add features: social features, lead generation features and analytics. Today's PowerViews guest is Christopher Hosford. He is East Coast Bureau Chief for BtoB Magazine. What can I do?

CRM 178

CRM Sales Qualified Lead Marketing Social Media 178

Pointclear

MAY 10, 2012

He is former editor-in-chief of Sales & Marketing Management magazine, and has written for Architectural Record, Inc. That is, continuing to add features: social features, lead generation features and analytics. Today's PowerViews guest is Christopher Hosford. He is East Coast Bureau Chief for BtoB Magazine. What can I do?

CRM 133

CRM Sales Qualified Lead Marketing Social Media 133