4 Reasons Why CMO’s Should Care About Buyer Personas Today
SBI Growth
AUGUST 31, 2012
If you thought of buyer personas as only a content development tool, let me share four ways in which they are much more than that: 1. Top Heavy on Analytics. Your are trying to makes sense of the slides of analytical data provided by your marketing operations manager. Follow Tony Zambito on Google+. Validate Assumptions.
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