Zoominfo

AUGUST 9, 2018

If you’ve worked in marketing for any length of time, you already know not every campaign is created equal—it’s inevitable, some campaigns will be more effective than others. Ultimately, the key to marketing productivity lies in your ability to pinpoint and scale your most successful marketing initiatives. Let’s get into it!

Marketing 160

Marketing Lead Rank Lead Scoring Outbound 160

Score More Sales

DECEMBER 16, 2011

Putting the Social Into CRM Predictions for 2012. Let’s look at an old definition, the challenges with CRM, and some predictions for 2012. The SCRM market is valued at over $1B according to Gartner. Gartner’s assumption: “By year-end 2012, only half of Fortune 1000 companies will receive ROI from their social CRM initiatives.”.

Lead Rank 172

Lead Rank Lead Scoring CRM Top of Funnel 172

Velocify

JUNE 26, 2012

June 27, 2012 – I was reading a few articles on CRM in the past couple of days that got me thinking about how unique and flexible the technology world we live in truly is. Some systems are focused on doing one thing very well and for Leads360 that one thing is a B2C sales. B2B vs. B2C CRM. What to look for in B2C Sales CRM.

B2C 40

B2C CRM Leads360 Decision Maker 40

Hubspot Sales

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions.

Paid Content 98

Paid Content Top of Funnel Lead Rank Webinar Metrics 98