Alice Heiman

MARCH 31, 2022

Amy DuRoss is the co-founder and former CEO of Vineti , an enterprise software platform for personalized cell and gene therapies. Watch the podcast below or on our YouTube channel. Before joining GE Ventures, Amy was Chief Business Officer at Navigenics, a genomics company sold to Life Technologies in 2012. .

Biotechnology 84

Biotechnology Scale Pharmaceuticals Marketing 84

Zoominfo

AUGUST 9, 2018

91% of the most successful users agree that marketing automation is “very important” to the overall success of their marketing across channels ( source ). Marketers using automation software generate 2X the number of leads than those using blast email software and are perceived by their peers to be 2X as effective at communicating ( source ).

Marketing 160

Marketing Lead Rank Lead Scoring Outbound 160

Emissary

FEBRUARY 16, 2022

Selling tech to individual consumers can be a challenge but selling tech in the B2B world is more complex. Yet, as far back as 2012, Harvard Business Review declared “The End of Solution Sales.” Modern marketing is all about metrics: Total sales, top sellers, revenue, performance per sales channel, and so on.

B2B 52

B2B Account Hiring Analysis 52

SocialSellinator

AUGUST 28, 2023

Here are some key points about the company and its services: Founded in 2012 and headquartered in San Francisco, with additional offices across the US. They work with clients across various industries like software, consumer goods, food & beverage, financial services, etc.

Paid Content 88

Paid Content Social Media Marketing Lead Rank 88

Crunchbase

JULY 2, 2020

In fact, Gartner recently found that the technologies commanding the most investment in customer service are those related to customer-facing channels, such as self-service. Some products are going to sell faster, and buyers are quickly becoming hyperfocused on software that can address data security, remote access and collaboration.

Outsourcing Services 52

Outsourcing Services Scale Hiring Face-to-face 52

LeadFuze

SEPTEMBER 30, 2021

Sales methodologies are guidelines that govern how your goods or services are sold to consumers. Rather than qualifying consumers according to the salesman’s requirements (buy qualifications), NEAT selling requires the salespeople to evaluate how much they can benefit the prospect. What are Sales Methodologies?

Sales Methodology 52

Sales Methodology Ideal Customer Profile Sales Qualified Lead Lead Rank 52

Hubspot Sales

AUGUST 21, 2023

You’ll have three variables to test: the channel you advertise on, the audience you target, and the message you share. Possible paid digital ad channels might be LinkedIn, Google Ads, Facebook, and Twitter. Test the various channels and continue advertising on those showing high conversions. Next, optimize your audience.

Paid Content 98

Paid Content Top of Funnel Lead Rank Webinar Metrics 98