SBI Growth

DECEMBER 26, 2012

There has been a proliferation of tools and channels. When they do not add up, this can be painful - in the sense that you have shot your allocated resources on the wrong channels. Look for more focus in 2013 on how to leverage different channels and integrate campaigns. Look for nurture marketing to expand in 2013.

Trends 316

Trends Top of Funnel Marketing Eloqua 316

Zoominfo

AUGUST 9, 2018

91% of the most successful users agree that marketing automation is “very important” to the overall success of their marketing across channels ( source ). B2B marketers say the #1 benefit of marketing automation is the ability to generate more and better leads ( source ). Marketing automation drives a 14.5% It’s expected to reach $6.5

Marketing 160

Marketing Lead Rank Lead Scoring Outbound 160

Velocify

FEBRUARY 11, 2013

trillion messages sent worldwide in 2012 [1] , it’s no wonder that sweethearts and marketers alike are flocking to this communication channel, and salespeople are just beginning to understand its value. 1] Portio Research, Mobile Messaging Futures 2012-2016, 2012. [2] With an estimated 9.6

Leads360 109

Leads360 Unica Lead Rank Lead Scoring 109

Hubspot Sales

AUGUST 21, 2023

You’ll have three variables to test: the channel you advertise on, the audience you target, and the message you share. Possible paid digital ad channels might be LinkedIn, Google Ads, Facebook, and Twitter. Test the various channels and continue advertising on those showing high conversions. Next, optimize your audience.

Paid Content 98

Paid Content Top of Funnel Lead Rank Webinar Metrics 98