Pointclear

OCTOBER 9, 2012

As a foundation, I published three blogs in 2012 in which I outlined three critical elements that impact B2B lead generation costs in the complex sale: 1. Do you believe that an enterprise software solution lead, as an example, should be budgeted to cost $300 or less?

Cost per Lead 169

Cost per Lead Sales Qualified Lead Lead Rank Lead Scoring 169

Pointclear

AUGUST 30, 2012

Craig specializes in lead generation, lead qualification, and B2B marketing and sales. 2012 Trends: Social Marketing Gaining Real Traction & Growth Hacks. Concluding Thoughts: Consumerized B2B Software & the Resurgence of Field Sales.

Software 187

Software Software B2B Top of Funnel 187

Jonathan Farrington

JULY 31, 2013

According to the research study, “Connecting the Dots between Content and Sales”, by IDG Enterprise Research, content quality and integrity is very important to decision-makers. A developed quality lead sets the stage for relationship selling, lead nurturing and prospect development.

Lead Generation 51

Lead Generation Sales Qualified Lead PointClear Leads 51

Hubspot Sales

AUGUST 21, 2023

The Field Sales Business Model The field sales business model is when you have a full sales organization that closes large enterprise deals. This can be done by identifying common objections (and iterating ways to remove them before they happen), doing ongoing lead nurturing, and brainstorming ways to find the best-fit customers.

Paid Content 98

Paid Content Top of Funnel Lead Rank Webinar Metrics 98