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Meet the Spiff Team: Chapter Three

The Spiff Blog

Marcello Albuquerque, Software Engineer. Raphael brings over 25 years of experience in Enterprise Financial Applications & SaaS working with leading software companies such as PeopleSoft/Oracle, Microsoft, Workday, FinancialForce and more recently as the Chief Product Officer at Tradeshift. Royce Joe, Software Engineer.

Meeting 62
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How To Connect And Engage With C-Level Executives

InsideSales.com

A 2012 Harvard Business Review article reported a survey finding that more than 90% of C-level executives said they ‘never’ respond to cold calls or e-mail blasts. “I think it’s really unusual, and that’s why we’re really selling more enterprise software than Oracle or SAP.” Absolutely.