SBI Growth

DECEMBER 26, 2012

Assessing their impact on marketing strategies makes for tough annual planning on the right formula to connect with buyers. Download this Marketing Plan Assessment Tool to rank your planning ideas across Impact & Ease of Execution.). From my point of view, three big trends will affect marketing planning in 2013.

Trends 316

Trends Top of Funnel Marketing Eloqua 316

Increase Sales

JANUARY 1, 2012

Today is the first day of 2012. I set goals using my own 8 spoke Life Wheel and this is infused into a one page personal action plan. Looking to my overall sales goals, I was for the most part on target. A study by the Marketing Profs reaffirmed this approach of content marketing is now being further adopted by B2B businesses.

Infusion 88

Infusion Penetration Education Distribution 88

SBI Growth

SEPTEMBER 9, 2012

Last week at Content Marketing World, the Chief Marketing Officer of IBM was asked; What’s the top skill that marketing organizations need to master to be successful? Today's marketing is driven off the written word. In a content driven world, if your marketing team cannot write well, you will not be successful.

Lead Generation 306

Lead Generation Outsourcing Services Lead Rank Lead Scoring 306