Score More Sales

DECEMBER 16, 2011

Putting the Social Into CRM Predictions for 2012. Let’s look at an old definition, the challenges with CRM, and some predictions for 2012. The SCRM market is valued at over $1B according to Gartner. Gartner’s assumption: “By year-end 2012, only half of Fortune 1000 companies will receive ROI from their social CRM initiatives.”.

Lead Rank 172

Lead Rank Lead Scoring CRM Top of Funnel 172

Pointclear

AUGUST 22, 2011

To learn more about The Annuitas Group and their proprietary methodology, the Lead Management Framework™ , go to [link]. For many, the planning for 2012 starts next month, right after Labor Day. And, for many, the goal for 2012 will be to finally implement marketing automation. What's the point of that?

Marketing 164

Marketing Lead Qualification Lead Management Lead Nurturing 164

Pointclear

AUGUST 30, 2012

My guest today is Craig Rosenberg, Vice President, Sales and Marketing and Co-Founder at Focus. He is also author of a popular sales and marketing blog, Funnelholic , where he shares B2B content with an edge. Craig specializes in lead generation, lead qualification, and B2B marketing and sales.

Software 187

Software Software B2B Top of Funnel 187

Score More Sales

APRIL 6, 2011

One company – Logos Software, now the largest developer of Bible software, made $300,000 in ONE weekend due to their social media word-of-mouth marketing. Companies want to know what the ROI is from social media but think a better questions is what is the ROI if you do not have a social media presence. Steve Waterhouse.

Social Media 158

Social Media Lead Rank Lead Scoring Media 158