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PowerViews with Craig Rosenberg: Growth Hacks & Consumerized B2B Software

Pointclear

Craig specializes in lead generation, lead qualification, and B2B marketing and sales. 2012 Trends: Social Marketing Gaining Real Traction & Growth Hacks. Social Media: Table Stakes and the Challenges Linking to ROI. Concluding Thoughts: Consumerized B2B Software & the Resurgence of Field Sales.

Software 187
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4 Things to Consider Before You Buy Marketing Automation

Pointclear

To learn more about The Annuitas Group and their proprietary methodology, the Lead Management Framework™ , go to [link]. For many, the planning for 2012 starts next month, right after Labor Day. And, for many, the goal for 2012 will be to finally implement marketing automation. Implementation Is More Than Just Software.

Marketing 164
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Feel Like a Social Media Toddler? ? Score More Sales

Score More Sales

One company – Logos Software, now the largest developer of Bible software, made $300,000 in ONE weekend due to their social media word-of-mouth marketing. Companies want to know what the ROI is from social media but think a better questions is what is the ROI if you do not have a social media presence. Categories.