2012 PointClear Prospecting Software 
Pointclear
AUGUST 30, 2012
2012 Trends: Social Marketing Gaining Real Traction & Growth Hacks. Craig talks about the critical role of the phone in connecting with the right prospects as quickly as possible: “I was just reading Aaron Ross’s blog post the other day. Concluding Thoughts: Consumerized B2B Software & the Resurgence of Field Sales.
Pointclear
JANUARY 15, 2013
For example, in 2012 91% of our revenue was from existing clients—and we will grow about 20% this year. One of the world’s largest software companies—since 2002. Global healthcare software and services company—since 2007. Large call center and security software company—since 2009. D&B —since 2003.
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Jonathan Farrington
JULY 31, 2013
Let’s take a closer look at the quality of leads produced by these lead generation tactics and how this impacts your ability to further develop these prospects into customers. A developed quality lead sets the stage for relationship selling, lead nurturing and prospect development. Why wait for qualified leads to come to you?
Pointclear
OCTOBER 9, 2012
As a foundation, I published three blogs in 2012 in which I outlined three critical elements that impact B2B lead generation costs in the complex sale: 1. Do you believe that an enterprise software solution lead, as an example, should be budgeted to cost $300 or less? for proactive, outbound targeted prospecting and nurturing.
Pointclear
MAY 30, 2012
While some of these spaces are still being defined where marketing automation plays with CRM, he believes we’ll see M&A activity in 2012. Look for Greater Process Integration and Alignment in 2012. Widespread Use of Outbound Marketing Among Software Providers.
Pointclear
SEPTEMBER 29, 2015
Account-Based Marketing, because of technology, is steadily advancing from the B2B big dollar, small prospect list marketplace, into mid-market B2B sales arena. If I want to sell to hospitals by the largest bed count , there are 454 and it may be worth some extra effort to apply ABM to these. Less than 50 beds. 50-250 beds. 250-500 beds.
Pointclear
SEPTEMBER 27, 2012
2012 Trending: Significant Transformation for Marketing Groups. ITSMA Conference: Marketing's New Value Proposition, October 30 – 31, 2012. Below, you can read highlights from our discussion or use the links to start the video from different parts of the conversation. ITSMA Website: www.itsma.com. ITSMA on Twitter: @ITSMA_B2B.
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