2013 Channels Demand Generation Referrals 
SBI Growth
AUGUST 22, 2012
Guide your team to build reports to measure the effectiveness of your Content Marketing and Demand Generation campaigns at driving leads. name of search engine, social network, referral site) of how a visitor found your website. In addition, receive an executive Q&A with John Koehler, Director of Demand Generation.
SBI Growth
OCTOBER 24, 2012
The ability to demonstrate marketing's return on investment is at the top of every CMO's plan for 2013. It's equally likely that a sales rep or partner referral initiated the buying process. Unfortunately we find that claiming marketing contribution with such a sweeping generalization results in undercutting marketing’s credibility.
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