SBI Growth
NOVEMBER 29, 2012
This exercise is a standard component of the SBI Lead Generation playbook for our clients and I want to share it with you. Dive in head first to enhance your 2013 Marketing Plan. Sales leaders if you want more leads in 2013, forward this blog post to your peer in marketing.).
SBI Growth
AUGUST 22, 2012
Guide your team to build reports to measure the effectiveness of your Content Marketing and Demand Generation campaigns at driving leads. Definition: A more granular approach to source tracking by identifying visitors driven from specific Demand Gen campaigns such as Pay-Per-Click campaigns. Why do you care? Why do you care?
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SBI Growth
MARCH 14, 2013
The program includes: A demand generation overhaul. Director of demand gen. A Channel optimization Initiative. You meet with the: VP of Channels. Manager of the Channel Reps. Dan Perry will reveal the 2013 “ Sales Ops Leaders to Watch” list at DemandCon. You meet with the: Chief marketing officer.
Pointclear
MAY 29, 2012
The new demand waterfall recognizes several new sources of opportunity: inbound AND outbound, rep generated, multi-touch nurture programs. True demand generation health is all about balance (it is not all inbound and not all outbound). Synchronize the client/prospect/employee experience across all channels.
SBI Growth
OCTOBER 24, 2012
The ability to demonstrate marketing's return on investment is at the top of every CMO's plan for 2013. That's where SBI's demand generation programs benefit from ProForma campaign measurement tools. The ProForma is used for Demand Generation campaign pre-planning. Author: Vince Koehler. Vince Koehler on Google+.
SBI Growth
SEPTEMBER 18, 2012
What channel of Demand Generation can yield the highest return and sustained success? The best way to know if your demand generation program is getting your company in front of these new buyers is by measuring your SEO program with the KPI’s above. CMO’s are tasked with driving customer acquisition.
The ROI Guy
JANUARY 15, 2013
Sales leaders currently rank Sales Enablement as their number one requirement from Marketing, besting the need for more Demand Creation, Solution Marketing help and Channel Support in studies by SiriusDecisions. 2013 - The Year for Sales Enablement?
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