2013 Company Demand Generation Tools 
SBI Growth
DECEMBER 12, 2012
SBI’s CEO Greg Alexander, was recently quoted in Hubspot’s “ 20 Marketing Trends & Predictions for 2013 & Beyond ”. CEO’s are paying more attention to marketing’s contribution and are holding them accountable for revenue generation.”. It’s in a sense, a new department in your company. Download it here and try it today.
SBI Growth
SEPTEMBER 16, 2012
This year is no different than years prior in that every VP of Sales is getting ready for the annual 2013 sales planning season. Your CMO will love you for it, and furthermore, you can now hold him accountable for delivering the number of opportunities down the funnel that you need to make your 2013 number. The answer: Marketing.
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SBI Growth
AUGUST 8, 2012
Sign up for our Make the Number Tour if you would like to see how your peers are allocating people, money and time in 2013. B2B companies are assigning their Marketing teams with lead quotas tied directly to a percentage of the corporate sales goal. Here is a very practical tool that you can start using immediately.
SBI Growth
JANUARY 22, 2013
Few marketing teams of $100M+ companies are built for modern demand generation. B2B CMO’s are being asked to increase the impact of customer acquisition in 2013. Building World-class Lead Generation programs begins with assessing current state. Download the Demand Generation team assessment tool here.
SBI Growth
MAY 5, 2013
Kathy is the CMO of an emerging software company. She has helped build the company with superb demand generation efforts. There’s a substantial difference in the CPL between companies with and without common definitions.” Below I will summarize what was discussed and offer a free tool kit here. per customer.
SBI Growth
NOVEMBER 7, 2013
Last year you got your 2013 quota in mid-February. Yet most companies actually ‘issue’ their sales quota sometime in the first quarter. Get it here along with over 90+ tools by registering for our research tour. Do you have to increase your demand generation efforts to get new leads? Actions that generate revenue.
SBI Growth
DECEMBER 6, 2012
It’s designed to give a basic understanding of what an ICMA can do for your company. In the last four months I have asked eleven Sales SVPs what the number is for their company. Is your company relying on luck or chance? It’s a new department in your company. This is the actual tool SBI’s blog teams use as a template.
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