Marketing strategies from the Grateful Dead
Sales and Marketing Management
AUGUST 18, 2017
The surviving members of the band, Bob Weir, Phil Lesh and drummers Mickey Hart and Bill Kreutzmann, continue to play and tour in various iterations, but the July 2015 shows were, according to the band, the last time the core four will all play together. Like other daring visionaries, the Grateful Dead rejected conventional wisdom.
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