Tony Hughes

OCTOBER 16, 2018

2015 will see the dawn of the rise of "LinkedIn Centers" to steadily replace traditional B2B marketing activities for demand generation and phone based telemarketing for lead generation (in-house or outsourced). 2015 could be the year for a quantum shift in strategy, execution and results in your world.

Social Selling 83

Social Selling LinkedIn Ideal Customer Profile Top of Funnel 83

SugarCRM

FEBRUARY 11, 2020

Social media ads represented 14% of digital ad spend in 2015 according to Hootsuite , and that number is on the rise. million in 2015 to well over $35 million by 2017. Twitter, for example, already demonstrates this increase, with ad revenue increasing 60% year-over-year from Q3 2014 to Q3 2015.

Social Media 26

Social Media Advertising Advertising Media 26

Corporate Visions

NOVEMBER 7, 2019

In 2015, an average of 5.4 For example: You’re responsible for selling marketing automation software to help manage a company’s marketing campaigns, social media presence, and demand generation efforts. Here’s why. Over the last decade, the B2B buying process has only become more complex.

Buyer Persona 100

Buyer Persona Buyer Decision Maker Demand Generation Agencies 100

SugarCRM

FEBRUARY 11, 2020

Social media ads represented 14% of digital ad spend in 2015 according to Hootsuite , and that number is on the rise. million in 2015 to well over $35 million by 2017. Twitter, for example, already demonstrates this increase, with ad revenue increasing 60% year-over-year from Q3 2014 to Q3 2015.

Social Media 20

Social Media Advertising Advertising Media 20

Tenfold

AUGUST 30, 2017

The Salesforce’s Pardot survey, 2013 State of Demand Generation Report, claims that 71.7 76 percent of these say that they will include content marketing allocation by 2015. Traditional marketing campaigns have been rendered obsolete by B2B buyers who are empowered with information.

Outsourcing Services 79

Outsourcing Services Buyer B2B Lead Rank 79

Tony Hughes

MARCH 13, 2018

To win in 2015 you're going to have to go so old school and new school at the same time, applying a dizzying array of multi-disciplinary principles that will give you an invincible edge. Understand each others' pain and come to the center with insight generation which leads to demand generation rather than reactive servicing of demand.

Social Selling 63

Social Selling Ideal Customer Profile Lead Rank Top of Funnel 63