Persona-Based Email Marketing Is on the Rise: Here’s How to Stay Ahead of the Curve
Sales Hacker
OCTOBER 31, 2018
The more time people spent online, the more crucial it was for advertisers to directly serve ads relevant to them. But unlike the advertising channels that came before it, the internet was a much better platform for having direct conversations with buyers. Avoid defaulting to a vague list of bullet points. DON’T: Overdo it.
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