How Much Should You Invest in Sales and Marketing as a Percentage of Revenue?
Tony Hughes
MAY 12, 2019
They listed on the Australian stock exchange in 2016 and their share price has risen more than 600% in the last 3 years. Here are some relevant benchmark companies for comparison in the illustration below (courtesy of Graham Hawkins and his book, The Future of The Sales Profession). Which company is getting it wrong?"
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