SBI

OCTOBER 12, 2017

A 2016 Bizible and TOPO report featuring ABM Insights and Recommendations confirmed that, “ABM outperforms a traditional marketing approach across a number of categories, including sales and marketing alignment, overall customer LTV, contract value, close rate, and ROI.” These are the most important leads to sales.

Account Based Marketing 132

Account Based Marketing Ideal Customer Profile Inbound Lead Rank 132

Pointclear

AUGUST 18, 2015

In today’s B2B companies, marketing and sales alignment is critical to success. Unfortunately, few B2B organizations focus on creating, implementing and executing a defined marketing and sales process. Think about all you’ve done in 2015 to improve sales and grow revenue: Launched a new website. Invested in content generation.

Lead Rank 100

Lead Rank Lead Scoring Revenue Leads 100

Pointclear

AUGUST 20, 2015

I challenged marketing and sales leadership involved in 2016 planning to pause and consider conducting the assessment before making any decisions for next year. These include: Lead and demand generation: How are we attracting and engaging the target audience in building a consistent flow of prospective buyers?

Lead Rank 100

Lead Rank Marketing Qualified Lead Sales Qualified Lead Revenue 100

SalesLoft

MARCH 9, 2016

Welcome to Day 2 Rainmaker 2016! The one and only conference 100% dedicated to sales development is well underway. In case you missed it, we’ve been live blogging the keynotes , panels , and breakout sessions throughout the event. The rise of the Sales Development Cloud is officially here. Metrics Driven. Efficiency.

Top of Funnel 52

Top of Funnel Outbound Inbound Demand Generation Agencies 52

Zoominfo

FEBRUARY 26, 2018

As a busy sales rep, you don’t have a ton of time to spend perusing blog posts. But, what if we told you a quick reading break might actually increase your sales productivity? Here are 25 of our favorite sales blogs. Top 25 Sales Blogs for all Sales Professionals. 2. Hubspot Sales Blog.

Top of Funnel 206

Top of Funnel Lead Rank Lead Scoring Webinar Metrics 206

Zoominfo

FEBRUARY 26, 2018

As a busy sales rep, you don’t have a ton of time to spend perusing blog posts. But, what if we told you a quick reading break might actually increase your sales productivity? Here are 25 of our favorite sales blogs. Top 25 Sales Blogs for all Sales Professionals. 2. Hubspot Sales Blog.

Top of Funnel 170

Top of Funnel Lead Rank Lead Scoring Webinar Metrics 170

Tenfold

AUGUST 30, 2017

Information in today’s digital milieu has always been a double edged sword for sales and marketing. Information comes from your sales team, your website and your press releases. Other notable online resources include third party websites (34%), such as blogs and industry websites, and online user reviews (41%).

Outsourcing Services 79

Outsourcing Services Buyer B2B Lead Rank 79