Zoominfo
MAY 21, 2020
When You’re Using an Account-Based Strategy Hyper-personalized cold emails are the main tenant of account-based sales approach (related to account-based marketing , or ABM). Because—let’s face it—Googling someone is more fun and less risk than actually reaching out!)
DiscoverOrg Sales
JUNE 6, 2017
If I don’t see anything jump out on their LinkedIn within 20-30 seconds, or do a quick Google search, I move on. Here’s a Mobile Marketing project happening at Takeda Pharmaceutical and a screenshot of their Marketing Org Chart as a quick example of our intelligence. Thanks in advance, – Josh.
Zoominfo
MAY 11, 2021
Trick #1: Target (and reach) key decision-makers After you’ve defined your ideal customer , pull together a comprehensive list of prospective accounts that meet your criteria. For example, you may want to target SMBs and mid-size companies in the pharmaceutical industry on the east coast. At ZoomInfo, we prove that this works.
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