DiscoverOrg Sales

APRIL 5, 2016

This means that our customers have access to the broadest and most accurate data on what the technology install base is at their prospects and customers alike. We hear a lot about Account-Based Marketing and flipping the funnel. Plus, prospects love the fact that you’ve done this type of research on them.

Ideal Customer Profile 120

Ideal Customer Profile Data Account Based Marketing Marketo 120

Zoominfo

FEBRUARY 21, 2021

For B2B sales and marketing teams, having a 360-degree view of customers and prospects is key. Industry classification remains a foundational component to achieving ABM (account-based marketing) success. 3254 Pharmaceutical & Medicine Manufacturing. 325412 Pharmaceutical Preparation Manufacturing.

Transportation 204

Transportation Automotive Chemicals Marketing 204

DiscoverOrg Sales

JUNE 6, 2017

Much like my mom’s BMW, I use personalized emails to catch the attention of my most important prospects. Either I get responses from someone who forwarded my email, or the prospect who received the email responds themselves. So what situations are appropriate for this type of prospecting? When your prospect is a decision maker.

Ideal Customer Profile 248

Ideal Customer Profile Decision Maker How To Top of Funnel 248

Zoominfo

MAY 21, 2020

They’re a critical part of personalized prospecting and account-based strategy. A “BASHO email” is a fancy-pants name for a very personalized B2B email, usually addressed to a decision-maker at a high-value account. Great sales emails typically reflect a deep understanding of who the prospect is and what they care about.

Examples 113

Examples Ideal Customer Profile Decision Maker Top of Funnel 113

Zoominfo

FEBRUARY 21, 2021

For B2B sales and marketing teams, having a 360-degree view of customers and prospects is key. Industry classification remains a foundational component to achieving ABM (account-based marketing) success. Since many traditional vendors also have such poor data accuracy, there is still much to be desired.

Transportation 100

Transportation Automotive Chemicals Marketing 100

Vengreso

JULY 10, 2023

Sales can be a complex and challenging field, as professionals may encounter a variety of challenges, including competition, limited time for selling (aka admin time), lack of response from prospects, extended sales cycles, inadequate qualified inbound sales leads , and rejection. In other words, you eat what you kill.

Hiring 40

Hiring Lead Rank Ideal Customer Profile Forecasting 40

Zoominfo

MAY 11, 2021

Trick #1: Target (and reach) key decision-makers After you’ve defined your ideal customer , pull together a comprehensive list of prospective accounts that meet your criteria. For example, you may want to target SMBs and mid-size companies in the pharmaceutical industry on the east coast. This helps you cover your bases.

Top of Funnel 130

Top of Funnel Campaigns ROI Maximizer 130