InsightSquared

APRIL 12, 2018

Capabilities such as multi-touch attribution and metrics such as marketing-influenced revenue are what marketers are looking for to measure the effectiveness of their activities along the buying cycle. The responses came from 410 marketing and sales professionals who use Marketo, Oracle Eloqua, Pardot, HubSpot, or Act-On.

Vendor 63

Vendor Analytics Report Marketing 63

Sales Hacker

DECEMBER 1, 2020

A career marketer’s advantage in growing holistic revenue [17:54]. He talks about the journey of a marketer leading the entire revenue function on the path to CEO. Don’t disclose revenue, but I think you could deduce it. And on Stitcher. Show Agenda and Timestamps. Show Introduction [00:01]. Is that right?

Marketing 63

Marketing Scale Demand Generation Agencies Marketo 63

Zoominfo

OCTOBER 14, 2021

This translates into significantly lower bounce rates, higher revenue, and more effective campaigns. Accurate email data is critical to the value of the ZoomInfo platform, but it’s also a delicate balancing act in terms of privacy. However, even advanced SMTP checks are still far from perfect.

Data 100

Data Lead Rank Scale Eloqua 100

Sales Hacker

OCTOBER 7, 2021

I’ve sold to the largest companies in the world on behalf of the largest companies in the world and now help entrepreneurs and small business owners create a B2B Sales Strategy to increase the revenue and value of their business. She is a globally recognized, award-winning revenue enablement executive. Alicia Murphy.

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130