Lead vs. Prospect: What’s the Difference?
Crunchbase
NOVEMBER 9, 2021
An individual you spoke to at a trade show. Offer an incentive. Incentives are the oldest trick in the book. The simplest incentive you can offer is a free trial for a few days or weeks. But sometimes, the simple act of asking the question will get a direct answer from an opportunity. Ask for the sale.
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