B2B Marketing & Sales Insights from Lori Wizdo of Forrester Research
Pointclear
MARCH 12, 2013
How they act with a vendor depends on if they think they know how to buy. This is an important belief for marketers to take onboard because it changes our perception of how we need to communicate early in the sales cycle. Even though the sales reps think they’re empty calories, they’re still drinking the soda.
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