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Endless Referrals – Bob Burg

Hyper-Connected Selling

Millions (if not billions) of dollars are spent every year in order to market, advertise, and sell products and services. Much of this is wasted, though, because it doesn’t actually lead to the relationships that create sales. Bob gets into a long-winded, and in my opinion dubious, discussion of how to position yourself as an expert.

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B2B Marketing Guide

OutboundView

B2B Marketing and Sales teams need to be testing things like outbound marketing, paid advertising, PR, events, etc. Worst case, you have to automate a manual effort of pulling buyer information from LinkedIn or wherever your buyers are. If you’re B2B, LinkedIn Sales Navigator is a must-have for your sellers.

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Inbound or outbound sales—which one should you focus on?

Close.io

With inbound, it’s the prospect that starts the sales process, while with outbound, it’s a sales rep that contacts the prospect first. With inbound, the prospect does the searching, the reading of an article, the attending of a webinar, or the scheduling of a free consultation call. What’s the right choice for your company?

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38 Most Dynamic Women in Sales (The 2019 Edition)

Sales Hacker

There are tons of roundup articles about top women sales leaders. Most of the time, somebody does a LinkedIn search for “sales leader,” chooses the top 15 profiles with the most followers, and calls it a day. What about the amazing sales leaders who aren’t well-known already? Jill Konrath.

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