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B2B Lead Generation: The Ultimate Guide

Zoominfo

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions. Why Invest in B2B Lead Generation?

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E-commerce That Avoids Channel Conflict

Sales and Marketing Management

No B2B buyer wants to hear that from a vendor when they place an order the old-fashioned way, by phone. Such aggravations, among other factors, have helped spur the growth of B2B e-commerce. At Innovaxis Marketing, e-commerce for our B2B clients has risen from 5% to 15% or more of total sales. Here’s how.

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7 Key Elements of a High-Converting Sales Funnel

Sales Hacker

In B2B sales orgs, you’ll encounter two common models of the journey from prospect to closed deal. Unlike pay-per-click advertising (PPC), SEO is an ongoing process that takes time to deliver results. With PPC, your traffic will drop as soon as you stop advertising. What is a sales funnel? Final thoughts.

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What is lead nurturing? The definitive guide to what it is, strategies, best practices and examples

PandaDoc

For example, B2B lead nurturing will look slightly different from nurturing B2C leads. SQLs are leads who’ve interacted with your sales process in some way, perhaps by viewing a demo of your product or speaking to a sales rep. Book a demo today to see how it works. This turns them into SQLs.

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How to Build a Sales Process: The Complete Guide

Nutshell

Register for our “Intro to Nutshell” live demo and see why sales teams love us! Our 16 Sales Process Templates for B2B Pipelines provide top examples of how companies just like yours structure their sales processes. LIVE DEMO Ready to see Nutshell in action? Still working off spreadsheets? Attend a live guided tour!

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All the things marketers can (and should) be doing with a CRM

Nutshell

Tracking the effectiveness of landing pages, web forms, and the quality of their leads allows marketers to make budgetary decisions related to their advertising and marketing channels. 16 sales process templates for B2B pipelines. Incentives can be extremely lucrative when implemented correctly. FREE DOWNLOAD. It’s a win-win!

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6 Ways to Re-Engage Inactive Email Subscribers

Zoominfo

Offer a unique discount code, an exclusive free trial, early access to a new product, or some other promising incentive. Your re-engagement emails are meant to inspire your subscribers to take an action—and while they might not be ready to buy a product or request a demo, a contest or giveaway may pique their interest.

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