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15 Unexpected Ways to Generate Real Estate Leads

Hubspot Sales

It’s the perfect place to meet prospects in similar life stages who are awestruck by the home you’ve helped their friends buy. Invest in paid advertising. Websites like Zillow offer advertising options for realtors -- a smart move since 44% of buyers look for houses online before reaching out to a realtor. Build Partnerships.

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Programmatic Buying and Its Influence on Mobile Marketing

Connext Digital

One trend that has been making waves in the mobile marketing industry is programmatic advertising. Simply put, programmatic advertising has allowed the buying and selling of ad space online without the need for human intervention. Real-time reports and data measurements are made possible with programmatic advertising.

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What Channels Should Be Part of Your Next Outbound Campaign?

Cience

You’d think there was nothing else in the marketing world but SEO, content writing, blogging, webinars, and ads. Always the stalwart, outbound emailing has become more sophisticated, smarter, and prospect-focused in recent years. The background research on the prospect, of course. I definitely do, and your prospect does as well!