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15 Unexpected Ways to Generate Real Estate Leads

Hubspot Sales

Invest in paid advertising. Websites like Zillow offer advertising options for realtors -- a smart move since 44% of buyers look for houses online before reaching out to a realtor. Facebook also allows you to create, target, and track the success of paid ads. Not hitting up open houses to harvest new leads?

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What Channels Should Be Part of Your Next Outbound Campaign?

Cience

If you use all the information available through different tools and social media (more on LinkedIn below) on your potential buyers, your next outbound campaign can be enriched with some awesomely personalized emails, which make cold emails feel a little more warm. The Awareness Channel: Digital Advertising. Yes, yes, we know!