It’s Ironic: It Takes Data to Be Personal
SBI
OCTOBER 5, 2021
By Lisa Smith, InsideView. It’s a well known fact: buyers today don’t have the time or patience for generic marketing messages and sales pitches. As we’re all painfully aware, today’s buyers are well along in their buying journey before they’re willing to speak with a sales person. It’s Ironic: It Takes Data to Be Personal.
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