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How to Nurture Prospective Leads through Remarketing Advertising

SBI Growth

Remarketing leverages cookie technology so that you can deliver online advertisements to prospective leads that have visited your website but did not convert. This cookie is then leveraged to buy advertising from Google that presents your company’s ads on other websites they frequent in the future. What is Remarketing?

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Customer Lifecycle: How to Make Upsells and Renewals a No-Brainer [+Action Tips]

Zoominfo

According to Gartner, the typical buying group for a complex B2B solution involves six to 10 decision makers ‚ each armed with four or five pieces of information they’ve gathered independently and must deconflict with the buyer group. This slows the buying process. Instead, it’s an ever-changing non-linear process.

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Customer Lifecycle: How to Make Upsells and Renewals a No-Brainer [+Action Tips]

Zoominfo

According to Gartner, the typical buying group for a complex B2B solution involves six to 10 decision makers ‚ each armed with four or five pieces of information they’ve gathered independently and must deconflict with the buyer group. This slows the buying process. Instead, it’s an ever-changing non-linear process.

Customer 130
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How to Develop a Successful Go-to-Market Strategy

Zoominfo

Support: How can you offer greater support during the buying cycle and beyond? Creating buyer personas enables your team to reach out to groups of customers at scale based on shared characteristics. Return on Ad Spend (ROAS): When you first launch a GTM strategy, you might decide to increase your advertising budget.

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Where is Marketing Going. and Growing. in 2015? [PowerViews LIVE Highlights]

Pointclear

Here’s a glimpse of what she had to say: 1) Television: Television continues to be the biggest spend for marketers due to the fact that you can reach the masses AND get very targeted with your ad buys. I n 2015, however, it is projected to grow slower than display advertising and search.

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Insights on Outbound Conference in Atlanta

Pointclear

Mark Hunter – Mark said: “After 10+ years of working with companies and salespeople through my consulting work, I felt it was time to write my first book, " High-Profit Selling: Win the Sale Without Compromising on Price ", which released in 2012,” he shared with the group. Now my second book, " High-Profit Prospecting ", is available.

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B2B Lead Generation: Customer Journey Map

LeadBoxer

For B2B companies, the buying cycle can take 1-3 months and 80% of these cycles include up to six people. A customer journey map is a visual representation of the customer cycle from start to finish. Persona: A profile of the brand and its client groups. The Basics of a Customer Journey Map.