Zoominfo

JULY 17, 2018

Yet, many tried-and-true marketing strategies continue to generate results. Among such strategies, webinars come out on top. Webinars are live or prerecorded online events, used to teach attendees about a specific topic or service. In 2017 webinars were reported as one of the top revenue drivers for B2B marketers ( source ).

Paid Content 255

Paid Content Webinar Metrics Sales Qualified Lead Promotion 255

Zoominfo

AUGUST 11, 2019

Among such strategies, webinars come out on top. Webinars are live or prerecorded online events, used to teach attendees about a specific topic or service. This virtual event format allows companies to engage with prospects and customers, receive feedback in real-time, and ultimately generate leads. Keep reading!

Paid Content 100

Paid Content Webinar Metrics B2B Marketing 100

The ROI Guy

SEPTEMBER 29, 2010

Tech Media publishers have seen an exponential shift in buyer behaviour, recognizing that the B2B buying decisions these publications support are now Internet driven , and that buyers are in control of the buying cycle like never before - seeking trusted sources of diagnosis, advice and recommendations. That was pretty much it.

Media 40

Media Marketing Advertising Advertising 40

Sales and Marketing Management

SEPTEMBER 18, 2019

There’s a lead! The takeaway, says Smith, is that rather than focus on a single silver lead bullet, understand that B2B lead generation is a composite of unquantifiable activities and behaviors that just work. Leads garnered through this manner progress slower, White says, but they tend to be of higher value.

Lead Rank 166

Lead Rank Lead Scoring Top of Funnel Leads 166

LeadBoxer

JUNE 13, 2021

This article will discuss how the buying cycle and content mapping can guide your lead nurturing strategies to ensure that the customer journey is effortless. Using lead nurturing email content can help your brand convert leads into sales, ensuring that customers have the most personalized and helpful customer journey content.

Lead Nurturing 53

Lead Nurturing Lead Rank Lead Scoring Sales Qualified Lead 53

Costello

JANUARY 15, 2019

Nowadays, most marketing strategies are based on content creation: blog posts, social media, videos, infographics, webinars, podcasts, etc.,” To align marketing and sales, we create educational content focusing on conversion, lead generation, and sales. are actually driving results.”. says Jonathan Aufray from Growth Hackers.

Lead Rank 105

Lead Rank Revenue Top of Funnel Lead Scoring 105