Zoominfo
JULY 17, 2018
Yet, many tried-and-true marketing strategies continue to generate results. Among such strategies, webinars come out on top. Webinars are live or prerecorded online events, used to teach attendees about a specific topic or service. In 2017 webinars were reported as one of the top revenue drivers for B2B marketers ( source ).
SBI Growth
OCTOBER 28, 2012
Do you have multiple forms of content: blogs, whitepapers, webinars, ebooks? Do you have content that targets prospects at each stage in the buying cycle? To be successful at lead generation you need all four essential elements. Process: Lead Management. In this post, let’s cover the first.
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Zoominfo
AUGUST 11, 2019
Among such strategies, webinars come out on top. Webinars are live or prerecorded online events, used to teach attendees about a specific topic or service. This virtual event format allows companies to engage with prospects and customers, receive feedback in real-time, and ultimately generate leads. Keep reading!
SBI
JULY 17, 2012
And that, all too often, is at the end of the buying cycle. You can win even when prospects engage with you late in the buying process if you play by these rules. When salespeople are invited to a discussion late in the buying cycle, rest assured that the prospect has already formed opinions shaped by what they’ve read or seen.
DiscoverOrg Sales
FEBRUARY 21, 2018
On-demand Webinar: How to Maximize Your Trade Show ROI. As DisoverOrg’s VP of Sales, I lead our popular Trade Show ROI webinar. I’ve spent 12 years in demand generation and event marketing and know how to avoid the pitfalls (and live my best life). Watch Steve’s webinar to learn: Outbound marketing strategies.
SBI Growth
MARCH 30, 2013
Will it work for complex product/service offerings with 6+ month buying cycles? Visual assets can be used to drive referral traffic and optimized for Lead Generation. Post your eBooks, whitepapers, infographics and webinars. As a Marketing Leader, you hear Pinterest in the news. Top B2B tips to get you started.
LeadBoxer
JUNE 13, 2021
This article will discuss how the buying cycle and content mapping can guide your lead nurturing strategies to ensure that the customer journey is effortless. Using lead nurturing email content can help your brand convert leads into sales, ensuring that customers have the most personalized and helpful customer journey content.
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